2002, was the year when architect Michael Habr established a company named De-concrete, working in the field of decorative concrete for both horizontal and vertical applications. He coalesced skills with Education to move the business of Decorative Concrete from being limited in usage, to a vast range of designs & ideas in the construction fields. He implemented and added new ideas to the decorative concrete systems in a unique and professional way relying on research and development. He also managed the company and trained Concrete Professionals in order to make them dedicated to the highest standards of quality and service in a way that made it able to execute more than a million square meters of Decorative Concrete floorings. The company thus reached a high standard in offering services that other local installers can never match.